{"product_id":"9780008303631","title":"Blitzscaling","description":"\u003cp\u003eForeword by Bill Gates From the authors of New York Times bestsellers, The Alliance and The Start-up of You, comes a smart and accessible must-have guide for budding entrepreneurs everywhere. Silicon Valley is renowned for its striking number of businesses which have grown from garage start-ups into global giants; Apple, Cisco, Google, HP and Intel to name a few. But what is the secret to their outstanding success? Hoffman and Yeh explain that it's simple: they've learnt how to blitzscale. Featuring case studies from numerous prominent tech businesses such as AirBnB and WeChat, this book offers a specific set of practices for catalysing and managing dizzying growth in bourgeoning start-ups. Prioritising speed over efficiency in an environment of uncertainty, Blitzscaling illustrates how businesses can accelerate to the stage in a company's life cycle where the most value is generated. Using the framework provided by Hoffman and Yeh, readers will learn how to design business models which simultaneously support growth at a furious pace and capture the market, as well as how to navigate the necessary shifts in strategy needed at each level of scale.\u003c\/p\u003e\n\u003cdiv class=\"book-contributors\"\u003e\n  \u003cp class=\"contributor-item\"\u003e\n    \u003cspan class=\"contributor-role\"\u003eAuthor\u003c\/span\u003e\n    \u003ca href=\"\/search?q=Author+Reid+Hoffman\" class=\"contributor-link\"\u003eReid Hoffman\u003c\/a\u003e\n  \u003c\/p\u003e\n  \u003cp class=\"contributor-item\"\u003e\n    \u003cspan class=\"contributor-role\"\u003eAuthor\u003c\/span\u003e\n    \u003ca href=\"\/search?q=Author+Chris+Yeh\" class=\"contributor-link\"\u003eChris Yeh\u003c\/a\u003e\n  \u003c\/p\u003e\n\u003c\/div\u003e","brand":"Reid Hoffman,Chris Yeh","offers":[{"title":"Default Title","offer_id":47376870736035,"sku":"9780008303631","price":500.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0741\/7836\/3555\/files\/img_9780008303631_cd254c5b-1493-4d29-a006-49f3589eb04a.jpg?v=1776448962","url":"https:\/\/graffitibooks.co.za\/products\/9780008303631","provider":"Graffiti Books","version":"1.0","type":"link"}