{"product_id":"9780008331788","title":"How to Grow a Human","description":"\u003cp\u003eAfter seeing his own cells used to grow clumps of new neurons - essentially mini-brains - Philip Ball begins to examine the concepts of identity and consciousness. Delving into humanity's deep evolutionary past to look at how complex creatures like us emerged from single-celled life, he offers a new perspective on how humans think about ourselves. In an age when we are increasingly encouraged to regard the 'self' as an abstract sequence of genetic information, or as a pattern of neural activity that might be 'downloaded' to a computer, he return us to the body - to flesh and blood - and anchors a conception of personhood in this unique and ephemeral mortal coil.\u003c\/p\u003e\n\u003cdiv class=\"book-contributors\"\u003e\n  \u003cp class=\"contributor-item\"\u003e\n    \u003cspan class=\"contributor-role\"\u003eAuthor\u003c\/span\u003e\n    \u003ca href=\"\/search?q=Author+Philip+Ball\" class=\"contributor-link\"\u003ePhilip Ball\u003c\/a\u003e\n  \u003c\/p\u003e\n\u003c\/div\u003e","brand":"Philip Ball","offers":[{"title":"Default Title","offer_id":47377116823715,"sku":"9780008331788","price":350.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0741\/7836\/3555\/files\/img_9780008331788_06a0fd8c-efa6-445b-8493-ec448c1abe71.jpg?v=1776449319","url":"https:\/\/graffitibooks.co.za\/products\/9780008331788","provider":"Graffiti Books","version":"1.0","type":"link"}