{"product_id":"9780141016405","title":"Purple Cow","description":"\u003cp\u003eYou're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.\u003c\/p\u003e\n\u003cdiv class=\"book-contributors\"\u003e\n  \u003cp class=\"contributor-item\"\u003e\n    \u003cspan class=\"contributor-role\"\u003eAuthor\u003c\/span\u003e\n    \u003ca href=\"\/search?q=Author+Seth+Godin\" class=\"contributor-link\"\u003eSeth Godin\u003c\/a\u003e\n  \u003c\/p\u003e\n\u003c\/div\u003e","brand":"Seth Godin","offers":[{"title":"Default Title","offer_id":47378177622179,"sku":"9780141016405","price":295.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0741\/7836\/3555\/files\/img_9780141016405_7f5a2c28-b287-4536-a2b6-0e63402c0526.jpg?v=1776453414","url":"https:\/\/graffitibooks.co.za\/products\/9780141016405","provider":"Graffiti Books","version":"1.0","type":"link"}