{"product_id":"9780143109679","title":"Let My People Go Surfing","description":"\u003cp\u003eIn this newly revised 10th anniversary edition, Yvon Chouinard--legendary climber, businessman, environmentalist, and founder of Patagonia, Inc.--shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth. From his youth as the son of a French Canadian handyman to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport's equipment, Let My People Go Surfing is the story of a man who brought doing good and having grand adventures into the heart of his business life-a book that will deeply affect entrepreneurs and outdoor enthusiasts alike. 'This is the story of an attempt to do more than change a single corporation--it is an attempt to challenge the culture of consumption tat is at the hear of the global ecological crisis.' --From the Foreword by Naomi Klein, bestselling author of This Changes Everything\u003c\/p\u003e\n\u003cdiv class=\"book-contributors\"\u003e\n  \u003cp class=\"contributor-item\"\u003e\n    \u003cspan class=\"contributor-role\"\u003eAuthor\u003c\/span\u003e\n    \u003ca href=\"\/search?q=Author+Yvon+Chouinard(Introduction+by+Naomi+Klein)\" class=\"contributor-link\"\u003eYvon Chouinard(Introduction by Naomi Klein)\u003c\/a\u003e\n  \u003c\/p\u003e\n\u003c\/div\u003e","brand":"Yvon Chouinard(Introduction by Naomi Klein)","offers":[{"title":"Default Title","offer_id":47377995235491,"sku":"9780143109679","price":525.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0741\/7836\/3555\/files\/img_9780143109679_ecb326d8-016e-4a26-89df-691269281ddd.jpg?v=1776455463","url":"https:\/\/graffitibooks.co.za\/products\/9780143109679","provider":"Graffiti Books","version":"1.0","type":"link"}