{"product_id":"9780241420171","title":"The Fail-Safe Startup","description":"\u003cp\u003eThe Survival Guide for Entrepreneurial Success from Harvard Professor, Tom Eisenmann\u003cbr\u003e\u003cbr\u003e90% of all startups fail. But why?\u003cbr\u003e\u003cbr\u003eFor the past decade, this is a question that Tom Eisenmann has tried to answer. Focusing his research and his MBA class at Harvard University on the mistakes and missteps of entrepreneurs, for the first time, he reveals his findings, and - most importantly - how you can avoid them.\u003cbr\u003e\u003cbr\u003eEisenmann's fascinating, often counter-intuitive, advice debunks common Silicon Valley mythology including:\u003cbr\u003e\u003cbr\u003eThe False Promise: How early success, often based on extenuating factors, gives founders the misplaced confidence to expand.\u003cbr\u003eThe False Start: That the 'fail fast' mentality of many founders can mean launching before they're ready - wasting time and money.\u003cbr\u003eThe Audacity of Goals: Silicon Valley scoffs at moderatea mbitions but the more audacious your goals, the more can go wrong.\u003cbr\u003e\u003cbr\u003eDrawing on case studies from startups around the world, in all shapes and sizes, The Fail-Safe Startup will show you how to analyse others' failure to ensure your success.\u003c\/p\u003e\n\u003cdiv class=\"book-contributors\"\u003e\n  \u003cp class=\"contributor-item\"\u003e\n    \u003cspan class=\"contributor-role\"\u003eAuthor\u003c\/span\u003e\n    \u003ca href=\"\/search?q=Author+Tom+Eisenmann\" class=\"contributor-link\"\u003eTom Eisenmann\u003c\/a\u003e\n  \u003c\/p\u003e\n\u003c\/div\u003e","brand":"Tom Eisenmann","offers":[{"title":"Default Title","offer_id":47378871025827,"sku":"9780241420171","price":380.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0741\/7836\/3555\/files\/img_9780241420171_f642baa1-cd8a-4666-b162-88d4ca4ef7b7.jpg?v=1776464135","url":"https:\/\/graffitibooks.co.za\/products\/9780241420171","provider":"Graffiti Books","version":"1.0","type":"link"}