{"product_id":"9780241435311","title":"Mission Economy","description":"\u003cp\u003eThe extraordinary efforts that took mankind to the moon 50 years ago were more than a scientific feat of aeronautics. They required new forms of collaboration between the public sector (notably, NASA) and private companies. This book asks: what if the same level of boldness - the boldness that set inspirational goals, took risks and explicitly recognized that this requires large spending but will be worthwhile in terms of long-term growth - was applied to the biggest problems of our time, climate change, disease and inequality, to name only a few? Mariana Mazzucato argues that applying innovation to societal goals and structuring government budgets more explicitly to the long-term, as the moon programme did, we can do government differently.\u003c\/p\u003e\n\u003cdiv class=\"book-contributors\"\u003e\n  \u003cp class=\"contributor-item\"\u003e\n    \u003cspan class=\"contributor-role\"\u003eAuthor\u003c\/span\u003e\n    \u003ca href=\"\/search?q=Author+Mariana+Mazzucato\" class=\"contributor-link\"\u003eMariana Mazzucato\u003c\/a\u003e\n  \u003c\/p\u003e\n\u003c\/div\u003e","brand":"Mariana Mazzucato","offers":[{"title":"Default Title","offer_id":47379879887011,"sku":"9780241435311","price":410.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0741\/7836\/3555\/files\/img_9780241435311_8aa6b91e-5186-4244-af3e-94b244a744b8.jpg?v=1776464437","url":"https:\/\/graffitibooks.co.za\/products\/9780241435311","provider":"Graffiti Books","version":"1.0","type":"link"}