{"product_id":"9780241481981","title":"A.L.I.E.N. Thinking","description":"\u003cp\u003eHow do you come up with ideas that change the world?\u003cbr\u003eThis bold and inspiring new book argues that everyone who made leaps of creative genius - whether to cure Ebola or circumnavigate the world in a hot air balloon - had one thing in common; they all thought like ALIENs.\u003cbr\u003eDistilling over a decade of research into a fascinating journey through history, science and business, Bouquet, Barsoux and Wade reveal that there are five patterns of thinking that distinguish true innovators from the rest of us; Attention, Levitation, Imagination, Experimentation and Navigation. But, crucially, they show how utilising this model will help you solve any complex problem and come up with ground-breaking ideas of your own.\u003c\/p\u003e\n\u003cdiv class=\"book-contributors\"\u003e\n  \u003cp class=\"contributor-item\"\u003e\n    \u003cspan class=\"contributor-role\"\u003eAuthor\u003c\/span\u003e\n    \u003ca href=\"\/search?q=Author+Cyril+Bouquet\" class=\"contributor-link\"\u003eCyril Bouquet\u003c\/a\u003e\n  \u003c\/p\u003e\n  \u003cp class=\"contributor-item\"\u003e\n    \u003cspan class=\"contributor-role\"\u003eAuthor\u003c\/span\u003e\n    \u003ca href=\"\/search?q=Author+Jean-Louis+Barsoux\" class=\"contributor-link\"\u003eJean-Louis Barsoux\u003c\/a\u003e\n  \u003c\/p\u003e\n  \u003cp class=\"contributor-item\"\u003e\n    \u003cspan class=\"contributor-role\"\u003eAuthor\u003c\/span\u003e\n    \u003ca href=\"\/search?q=Author+Michael+Wade\" class=\"contributor-link\"\u003eMichael Wade\u003c\/a\u003e\n  \u003c\/p\u003e\n\u003c\/div\u003e","brand":"Cyril Bouquet,Jean-Louis Barsoux,Michael Wade","offers":[{"title":"Default Title","offer_id":47379292782755,"sku":"9780241481981","price":380.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0741\/7836\/3555\/files\/img_9780241481981_47daf849-c573-4d89-979c-1815717255ec.jpg?v=1776465698","url":"https:\/\/graffitibooks.co.za\/products\/9780241481981","provider":"Graffiti Books","version":"1.0","type":"link"}