{"product_id":"9780349113463","title":"The Tipping Point : How Little Things Can Make a Big Difference","description":"\u003cp\u003eAt the heart of the book is the concept of the “tipping point”: that precise moment when a small idea, product or social behaviour suddenly reaches critical mass and spreads like wildfire.\u003cbr\u003eDrawing on psychology, sociology and real-world case studies, Gladwell examines why certain trends explode while others disappear unnoticed. From fashion crazes and crime rates to word-of-mouth marketing and cultural shifts, he reveals the hidden social dynamics that drive rapid change.\u003cbr\u003eThrough engaging storytelling and accessible insight, The Tipping Point introduces memorable concepts such as:\u003cbr\u003eThe Law of the Few — the influence of key individuals who spread ideas\u003cbr\u003eThe Stickiness Factor — why some messages stay with us\u003cbr\u003eThe Power of Context — how environment shapes behaviour\u003cbr\u003eSmart, concise and endlessly thought-provoking, the book challenges readers to rethink how society works and how seemingly small actions can create massive impact.\u003cbr\u003eA modern classic on human behaviour, influence and social change, The Tipping Point continues to shape conversations around marketing, culture and the spread of ideas.\u003c\/p\u003e\n\u003cdiv class=\"book-contributors\"\u003e\n  \u003cp class=\"contributor-item\"\u003e\n    \u003cspan class=\"contributor-role\"\u003eAuthor\u003c\/span\u003e\n    \u003ca href=\"\/search?q=Author+Malcolm+Gladwell\" class=\"contributor-link\"\u003eMalcolm Gladwell\u003c\/a\u003e\n  \u003c\/p\u003e\n\u003c\/div\u003e","brand":"Malcolm Gladwell","offers":[{"title":"Default Title","offer_id":47378768625827,"sku":"9780349113463","price":360.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0741\/7836\/3555\/files\/9780349113463_199d2b71-07d2-4e0f-badf-0e13c49963fe.jpg?v=1779479357","url":"https:\/\/graffitibooks.co.za\/products\/9780349113463","provider":"Graffiti Books","version":"1.0","type":"link"}