{"product_id":"9780552167833","title":"The Everything Store","description":"\u003cp\u003eThough Amazon.com started off delivering books through the mail, its visionary founder, Jeff Bezos, was never content with being just a bookseller. He wanted Amazon to become `the everything store', offering limitless selection and seductive convenience at disruptively low prices. To achieve that end, he developed a corporate culture of relentless ambition and secrecy that's never been cracked. Until now...\u003cbr\u003eJeff Bezos stands out for his relentless pursuit of new markets, leading Amazon into risky new ventures like the Kindle and cloud computing, and transforming retail in the same way that Henry Ford revolutionized manufacturing.\u003cbr\u003e\u003cbr\u003eThe fascinating journey from humble start-up to the web's biggest retailer demonstrates how Bezos's determination to make his dream a reality has also, for better or for worse, changed the way we live our lives today.\u003c\/p\u003e\n\u003cdiv class=\"book-contributors\"\u003e\n  \u003cp class=\"contributor-item\"\u003e\n    \u003cspan class=\"contributor-role\"\u003eAuthor\u003c\/span\u003e\n    \u003ca href=\"\/search?q=Author+Brad+Stone\" class=\"contributor-link\"\u003eBrad Stone\u003c\/a\u003e\n  \u003c\/p\u003e\n\u003c\/div\u003e","brand":"Brad Stone","offers":[{"title":"Default Title","offer_id":47378025971875,"sku":"9780552167833","price":295.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0741\/7836\/3555\/files\/img_9780552167833_012f3e51-5f21-46a0-a6a6-65ee921e5849.jpg?v=1776473971","url":"https:\/\/graffitibooks.co.za\/products\/9780552167833","provider":"Graffiti Books","version":"1.0","type":"link"}