{"product_id":"9780620651653","title":"KasiNomics","description":"\u003cp\u003eDid you know…\u003cbr\u003e\u003cbr\u003eThat the muti market is worth R3 billion a year, with 27 million consumers?\u003cbr\u003eThat the average hawker earns R3000 a month and there are nearly 500 000 of them!?\u003cbr\u003eThat the trade in goats is worth millions of rand?\u003cbr\u003eThat the dagga trade can set the standard for market and distribution to the informal market?\u003cbr\u003eThat Parmalat Cheese Slices have created a multi-million rand business in kotas, and why the Perfect Sishebo Show is the biggest food show in the country?\u003cbr\u003eDo consumers modernise or westernise? What are the eight cultural megatrends of the South African kasi sector? One of them is modernising, another is spirituality, but how and why?\u003cbr\u003eKasi Marketing takes you into this world. Feast on Mogodu Mondays and Shwam-shwams, visit sacrifice ceremonies and stokvels, meet sangomas and urban trendsetters. You will never look at low-income informal sector people and businesses in the same way again. With stories and anecdotes — from kayaking down the Tugela, Zulu dancing in the pyramids, to hijacking a Kulula flight — GG’s true life stories and how they link to understanding and inspiration for marketing ideas will make you gasp, laugh, and shake your head in wonder.\u003cbr\u003eA book as eclectic, mysterious, and colourful as the marketplace it is written about.\u003c\/p\u003e\n\u003cdiv class=\"book-contributors\"\u003e\n  \u003cp class=\"contributor-item\"\u003e\n    \u003cspan class=\"contributor-role\"\u003eAuthor\u003c\/span\u003e\n    \u003ca href=\"\/search?q=Author+G.G.+Alcock\" class=\"contributor-link\"\u003eG.G. Alcock\u003c\/a\u003e\n  \u003c\/p\u003e\n\u003c\/div\u003e","brand":"G.G. Alcock","offers":[{"title":"Default Title","offer_id":47378733007011,"sku":"9780620651653","price":295.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0741\/7836\/3555\/files\/9780620651653_6c08a106-0134-4644-abe3-8420d0e75404.jpg?v=1780014837","url":"https:\/\/graffitibooks.co.za\/products\/9780620651653","provider":"Graffiti Books","version":"1.0","type":"link"}