{"product_id":"9780620727266","title":"Legacide","description":"\u003cp\u003e“We need to innovate!” - every CEO ever!\u003cbr\u003eInnovation is not about changing your product, it's about changing your mindset. It's not about doing something new, it's about stopping doing something old. This entire book rehashes these two lines in as many ways as ground-breaking (if you dropped him off a high platform wearing heavy shoes) business thinker Richard Mulholland was able to do in around 125 pages.\u003cbr\u003e\u003cbr\u003eChanging the legacy mindset is not easy, but hot-damn, it's worthwhile. Legacide, the book, hopes to do just that.\u003c\/p\u003e\n\u003cdiv class=\"book-contributors\"\u003e\n  \u003cp class=\"contributor-item\"\u003e\n    \u003cspan class=\"contributor-role\"\u003eAuthor\u003c\/span\u003e\n    \u003ca href=\"\/search?q=Author+Richard+Mulholland\" class=\"contributor-link\"\u003eRichard Mulholland\u003c\/a\u003e\n  \u003c\/p\u003e\n\u003c\/div\u003e","brand":"Richard Mulholland","offers":[{"title":"Default Title","offer_id":47378984304803,"sku":"9780620727266","price":180.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0741\/7836\/3555\/files\/img_9780620727266_a4ce1e61-91ec-462c-870b-d97eec2c5d93.jpg?v=1776477070","url":"https:\/\/graffitibooks.co.za\/products\/9780620727266","provider":"Graffiti Books","version":"1.0","type":"link"}