{"product_id":"9780624091172","title":"At Any Cost","description":"\u003cp\u003eEran Eyal had it all: a trendy New York apartment, a jet-set lifestyle and investors lining up to get in on his million-dollar cryptocurrency start-up, Shopin. He had come a long way from an ordinary middle-class childhood in Durban and the burgeoning tech start-up world of Cape Town.\u003cbr\u003e\u003cbr\u003eBut the New York authorities pounced in 2018, charged him with fraud and packed him off to Rikers Island. There began the gobsmacking unravelling of a scam that spanned investors across the globe and revealed that Eyal had built a house of cards involving fictitious products, clients and advisors for Shopin and his previous company, Springleap. As more than $40 million went up in smoke, the South African entrepreneur was exposed as an audacious fraudster determined to succeed at any cost - even if it meant spinning a web of  lies to do so.\u003cbr\u003e\u003cbr\u003e“An age-old narrative about ego and flying too close to the sun as well as a modern version of greed in the tech world.” Michael Jordaan\u003cbr\u003e\u003cbr\u003e“Eyal proves definitively that a thousand white lies can get you convicted of fraud. This book meticulously walks the reader though the start-up lies that ended in tears.” Nic Haralambous\u003c\/p\u003e\n\u003cdiv class=\"book-contributors\"\u003e\n  \u003cp class=\"contributor-item\"\u003e\n    \u003cspan class=\"contributor-role\"\u003eAuthor\u003c\/span\u003e\n    \u003ca href=\"\/search?q=Author+Stephen+Timm\" class=\"contributor-link\"\u003eStephen Timm\u003c\/a\u003e\n  \u003c\/p\u003e\n\u003c\/div\u003e","brand":"Stephen Timm","offers":[{"title":"Default Title","offer_id":47378811682979,"sku":"9780624091172","price":385.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0741\/7836\/3555\/files\/img_9780624091172_b86e00c8-946b-4b5d-a542-5199ac179e9a.jpg?v=1776481675","url":"https:\/\/graffitibooks.co.za\/products\/9780624091172","provider":"Graffiti Books","version":"1.0","type":"link"}