{"product_id":"9780624093893","title":"Cape Flats to the JSE: Black Excellence and the Story of Brimstone","description":"\u003cp\u003eThis book tells the extraordinary true story of how two visionary South Africans transformed a dream born in the Cape Flats into a powerhouse listed on the JSE. This isn't just another business book — it's a gripping testament to the power of determination, community, and economic transformation in post-apartheid South Africa.\u003cbr\u003e\u003cbr\u003eBrimstone was founded in 1995 by an accountant, Mustaq Brey, and an insurance salesman, Fred Robertson, who did not want to leave their community behind. In that same year, they acquired a stake in Oceana, raising initial capital of R3 million from community shareholders in the Cape Flats.\u003cbr\u003e\u003cbr\u003eSince listing in 1998, Brimstone has become the longest-listed Black company on the JSE. Over the years, the company has triumphed over financial crises, resisted hostile takeovers, recovered from poor investments, and continued to pull ahead.\u003cbr\u003e\u003cbr\u003eThis is an inspiring story of small beginnings, resilience, and a social conscience in business.\u003c\/p\u003e\n\u003cdiv class=\"book-contributors\"\u003e\n  \u003cp class=\"contributor-item\"\u003e\n    \u003cspan class=\"contributor-role\"\u003eAuthor\u003c\/span\u003e\n    \u003ca href=\"\/search?q=Author+Phakamisa+Ndzamela\" class=\"contributor-link\"\u003ePhakamisa Ndzamela\u003c\/a\u003e\n  \u003c\/p\u003e\n\u003c\/div\u003e","brand":"Phakamisa Ndzamela","offers":[{"title":"Default Title","offer_id":47395107274915,"sku":"9780624093893","price":315.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0741\/7836\/3555\/files\/img_9780624093893_fdc5535b-ddc2-4746-984c-452ad50228e1.jpg?v=1776803122","url":"https:\/\/graffitibooks.co.za\/products\/9780624093893","provider":"Graffiti Books","version":"1.0","type":"link"}