{"product_id":"9780624094104","title":"The First-Generation Founder: How To Build a Start-Up Mindset and Thrive","description":"\u003cp\u003eHistorical inequality affects entrepreneurship too. Knowledge and resources are still concentrated. Raymond Ledwaba is the CEO of ITTHYNK, which includes a tech academy in SA and Tanzania, the founder and CEO of ITTHYNK Gaming, and the co-founder of Diski Nine9. He successfully migrated from a career in banking to a life of entrepreneurship. Having not been exposed to a start-up environment, and suddenly having staff who relied on him for their salaries, this was a plunge into the unknown. \u003cbr\u003e\u003cbr\u003eSince then he has successfully navigated his own knowledge gaps, the scarce skills problem in South Africa, government red tape, the venture capital environment and building market share for his businesses through steady work and not giving up. Here's how.\u003c\/p\u003e\n\u003cdiv class=\"book-contributors\"\u003e\n  \u003cp class=\"contributor-item\"\u003e\n    \u003cspan class=\"contributor-role\"\u003eAuthor\u003c\/span\u003e\n    \u003ca href=\"\/search?q=Author+Raymond+Ledwaba\" class=\"contributor-link\"\u003eRaymond Ledwaba\u003c\/a\u003e\n  \u003c\/p\u003e\n\u003c\/div\u003e","brand":"Raymond Ledwaba","offers":[{"title":"Default Title","offer_id":47382567747747,"sku":"9780624094104","price":320.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0741\/7836\/3555\/files\/img_9780624094104_d2b37cd6-a902-4c59-abe6-bdc4a5cf2d85.jpg?v=1776482261","url":"https:\/\/graffitibooks.co.za\/products\/9780624094104","provider":"Graffiti Books","version":"1.0","type":"link"}