{"product_id":"9780624094432","title":"One Word","description":"\u003cp\u003eOne Word reveals the transformative power of discovering and embedding your organisation's true purpose - captured in a single word.\u003cbr\u003e\u003cbr\u003eIn this thought-provoking and practical guide, based on the author's doctoral research and business experience growing South Africa's most successful advertising and communication group, Joe Public, you will uncover a clear framework for translating corporate purpose into a lived organisational culture.\u003cbr\u003e\u003cbr\u003eDrawing on years of academic insight and decades of real-world application, this book bridges the gap between aspiration and action - showing leaders how to craft sustainable success rooted in meaning.\u003cbr\u003e\u003cbr\u003eWhether you're a CEO, entrepreneur, or change-maker, One Word challenges you to go beyond mission statements and marketing slogans - to find the authentic essence that inspires people, drives performance, and builds enduring value.\u003c\/p\u003e\n\u003cdiv class=\"book-contributors\"\u003e\n  \u003cp class=\"contributor-item\"\u003e\n    \u003cspan class=\"contributor-role\"\u003eAuthor\u003c\/span\u003e\n    \u003ca href=\"\/search?q=Author+Pepe+Marais\" class=\"contributor-link\"\u003ePepe Marais\u003c\/a\u003e\n  \u003c\/p\u003e\n\u003c\/div\u003e","brand":"Pepe Marais","offers":[{"title":"Default Title","offer_id":47395102884003,"sku":"9780624094432","price":350.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0741\/7836\/3555\/files\/img_9780624094432_c608776b-287c-4049-99c8-61f52b2ac28d.jpg?v=1776803130","url":"https:\/\/graffitibooks.co.za\/products\/9780624094432","provider":"Graffiti Books","version":"1.0","type":"link"}