{"product_id":"9780627033322","title":"Integrated Marketing Communication 4th Edition","description":"\u003cp\u003eA solid interpretation of all the major marketing communication mix elements that focuses on the basic premises that are needed to employ these techniques in a cohesive manner. Presents a planning framework to facilitate a seamless integration of all these elements in order to convey a consistent corporate image and brand offering. Aimed at undergraduate marketing students, but will also be of benefit to postgraduate students and practitioners as a reference work.\u003c\/p\u003e\n\u003cdiv class=\"book-contributors\"\u003e\n  \u003cp class=\"contributor-item\"\u003e\n    \u003cspan class=\"contributor-role\"\u003eAuthor\u003c\/span\u003e\n    \u003ca href=\"\/search?q=Author+N.+Van+Heerden\" class=\"contributor-link\"\u003eN. Van Heerden\u003c\/a\u003e\n  \u003c\/p\u003e\n  \u003cp class=\"contributor-item\"\u003e\n    \u003cspan class=\"contributor-role\"\u003eAuthor\u003c\/span\u003e\n    \u003ca href=\"\/search?q=Author+D.+Mulder\" class=\"contributor-link\"\u003eD. Mulder\u003c\/a\u003e\n  \u003c\/p\u003e\n  \u003cp class=\"contributor-item\"\u003e\n    \u003cspan class=\"contributor-role\"\u003eAuthor\u003c\/span\u003e\n    \u003ca href=\"\/search?q=Author+C.M.+Sephapo\" class=\"contributor-link\"\u003eC.M. Sephapo\u003c\/a\u003e\n  \u003c\/p\u003e\n\u003c\/div\u003e","brand":"N. Van Heerden,D. Mulder,C.M. Sephapo","offers":[{"title":"Default Title","offer_id":47377404100771,"sku":"9780627033322","price":720.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0741\/7836\/3555\/files\/img_9780627033322_eb5fb8c9-e6a3-4f7e-a2c6-65174a347ade.jpg?v=1776483796","url":"https:\/\/graffitibooks.co.za\/products\/9780627033322","provider":"Graffiti Books","version":"1.0","type":"link"}