{"product_id":"9780627037863","title":"Exploring Creativity and Innovation","description":"\u003cp\u003eSecond Edition\u003cbr\u003eCreativity is currently ranked among the most critical skills required to address issues and exploit opportunities created by the 4th Industrial Revolution. It functions as a problem solver and idea generator and is an essential component of innovation. In an increasingly aggressive global business environment, the ability of a nation to compete is of utmost importance for economic survival and growth via innovation.\u003cbr\u003e\u003cbr\u003eExploring creativity and innovation discusses all the aspects of innovation, including the creative person, process, and outcome; and now also includes a section on design thinking that facilitates modern creative behavior in an array of business and organizational environments.\u003cbr\u003e\u003cbr\u003eExploring creativity and innovation follows a process approach and provides locally relevant examples and case studies to help readers clearly understand the concepts of innovation and innovation management, and to situate them within the African context.\u003c\/p\u003e\n\u003cdiv class=\"book-contributors\"\u003e\n  \u003cp class=\"contributor-item\"\u003e\n    \u003cspan class=\"contributor-role\"\u003eAuthor\u003c\/span\u003e\n    \u003ca href=\"\/search?q=Author+Alex++Antonites\" class=\"contributor-link\"\u003eAlex  Antonites\u003c\/a\u003e\n  \u003c\/p\u003e\n\u003c\/div\u003e","brand":"Alex Antonites","offers":[{"title":"Default Title","offer_id":47376654139555,"sku":"9780627037863","price":655.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0741\/7836\/3555\/files\/img_9780627037863_8fa80193-e611-49f2-88e9-ffe51a8ba369.jpg?v=1776484375","url":"https:\/\/graffitibooks.co.za\/products\/9780627037863","provider":"Graffiti Books","version":"1.0","type":"link"}