{"product_id":"9780639881706","title":"The Four Principles","description":"\u003cp\u003e\u003cem\u003eWhy do some people create extraordinary impact while others with the same ability stall? This book lays out four fundamental principles grounded in science that have a multiplier effect on life and leadership and explain this paradox. It turns out it's not what talent you have – it's how you use it.\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003eThe Four Principles\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eare counterintuitive but are accessible and learnable, and their significant multiplier effect is explained and mathematically demonstrated.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAdrian Gore\u003c\/strong\u003e, founder and CEO of Discovery and Vitality, built a company from a single, bold idea into a global financial group serving over 50 million customers across 37 countries. He didn’t just scale a business; he created a whole new Shared-Value business model, a system so revolutionary it’s taught as a case study at Harvard Business School, and recognised by\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eFortune\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003emagazine as ‘changing the world’.\u003c\/p\u003e\n\u003cp\u003eIn\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eThe Four Principles\u003c\/em\u003e, Gore reveals the framework and guiding principles that powered this trajectory:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDisciplined Optimism:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eWhy choosing optimism is the most rational path to seizing overlooked opportunities.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocused Urgency:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eWhy your perceived time to make an impact is shorter than you think.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDeclared Goals:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eSetting bold goals triggers radical motivation and decisive action.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe Pareto Tail:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eTarget just a few high-power decisions to determine your life’s entire trajectory. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan class=\"contributor-role\"\u003eAuthor \u003ca href=\"https:\/\/www.penguinrandomhouse.co.za\/authors\/shari-lapena\"\u003eAdrian Gore\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Adrian Gore","offers":[{"title":"Default Title","offer_id":47936116654243,"sku":"9780639881706","price":390.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0741\/7836\/3555\/files\/9780639881706.webp?v=1785421519","url":"https:\/\/graffitibooks.co.za\/products\/9780639881706","provider":"Graffiti Books","version":"1.0","type":"link"}