{"product_id":"9780639939582","title":"Swimming With Sharks","description":"\u003cp\u003eSwimming with Sharks will inspire 'a-ha' moments that will make\u003cbr\u003eit more fun to be at work - or maybe even make it possible for\u003cbr\u003eyour business to survive the turbulent economic seas that seem\u003cbr\u003esynonymous with building a business in the 21st century.\u003cbr\u003eEntrepreneur, marketing and communications expert GAVIN\u003cbr\u003eMOFFAT found remarkable parallels between his two passions:\u003cbr\u003econsulting to businesses as they navigate through change, and\u003cbr\u003eSCUBA and technical diving. While one seems to be all work and\u003cbr\u003ethe other all play, achieving success in either requires very similar\u003cbr\u003eapproaches.\u003cbr\u003eGavin's style is to-the-point, irreverent, and frequently funny. This\u003cbr\u003ebook is a conversation with a friend who asks questions that may\u003cbr\u003emake you squirm a little or maybe even wriggle in discomfort. But\u003cbr\u003ethey're questions that will make you think - and change the way\u003cbr\u003eyou think too.\u003cbr\u003eIncluding contributions from other smart disruptive thinkers,\u003cbr\u003eSwimming with Sharks offers exceptional food for thought on\u003cbr\u003ethese topics and provides guidelines on how to take action:\u003cbr\u003eKnow where you're going\u003cbr\u003ePlan properly - and then stick to the plan (unless it doesn't make sense any more)\u003cbr\u003eMake sure you've got the equipment you need\u003cbr\u003eMaintain your equipment, and your skills\u003cbr\u003eMake sure everyone on the team knows what's got to be done\u003cbr\u003eGo on - have the adventure!\u003cbr\u003eReview what's working and what isn't\u003cbr\u003eDo it all again - because that was fun, wasn't it?\u003cbr\u003eIn business, as in life and sport, you never know it all. Lifelong\u003cbr\u003elearning is the name of the game. You can always improve, do\u003cbr\u003ethings differently and add more value to your customers. You can\u003cbr\u003enever tick 'learning' off your to-do list.\u003c\/p\u003e\n\u003cdiv class=\"book-contributors\"\u003e\n  \u003cp class=\"contributor-item\"\u003e\n    \u003cspan class=\"contributor-role\"\u003eAuthor\u003c\/span\u003e\n    \u003ca href=\"\/search?q=Author+Gavin+Moffat\" class=\"contributor-link\"\u003eGavin Moffat\u003c\/a\u003e\n  \u003c\/p\u003e\n\u003c\/div\u003e","brand":"Gavin Moffat","offers":[{"title":"Default Title","offer_id":47377333289123,"sku":"9780639939582","price":230.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0741\/7836\/3555\/files\/img_9780639939582_54f9bc2d-0b79-4ac6-8f5c-42a090c0a703.jpg?v=1776492373","url":"https:\/\/graffitibooks.co.za\/products\/9780639939582","provider":"Graffiti Books","version":"1.0","type":"link"}