{"product_id":"9780753555200","title":"Zero To One","description":"\u003cp\u003eWHAT VALUABLE COMPANY IS NOBODY BUILDING?\u003cbr\u003eThe next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. If you are copying these guys, you aren’t learning from them. It’s easier to copy a model than to make something new: doing what we already know how to do takes the world from 1 to n, adding more of something familiar. Every new creation goes from 0 to 1. This book is about how to get there.\u003c\/p\u003e\n\u003cdiv class=\"book-contributors\"\u003e\n  \u003cp class=\"contributor-item\"\u003e\n    \u003cspan class=\"contributor-role\"\u003eAuthor\u003c\/span\u003e\n    \u003ca href=\"\/search?q=Author+Blake+Masters\" class=\"contributor-link\"\u003eBlake Masters\u003c\/a\u003e\n  \u003c\/p\u003e\n  \u003cp class=\"contributor-item\"\u003e\n    \u003cspan class=\"contributor-role\"\u003eAuthor\u003c\/span\u003e\n    \u003ca href=\"\/search?q=Author+Peter+Thiel\" class=\"contributor-link\"\u003ePeter Thiel\u003c\/a\u003e\n  \u003c\/p\u003e\n\u003c\/div\u003e","brand":"Blake Masters,Peter Thiel","offers":[{"title":"Default Title","offer_id":47378016305315,"sku":"9780753555200","price":345.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0741\/7836\/3555\/files\/img_9780753555200_958c6191-a969-41b9-974d-5a11293981a0.jpg?v=1776495877","url":"https:\/\/graffitibooks.co.za\/products\/9780753555200","provider":"Graffiti Books","version":"1.0","type":"link"}