{"product_id":"9780795710704","title":"Small Business – Big Plans","description":"\u003cp\u003eTailored specifically to the digital world in the 2020s, this easy-to-read practical guide is packed with expert insights along with plenty of real world examples. \u003cbr\u003e\u003cbr\u003e Weaving core digital marketing principles into a specifically South African context, you’ll learn:\u003cbr\u003e •How to craft a digital sales strategy\u003cbr\u003e •How to create a website\u003cbr\u003e •The basics of search engine optimisation\u003cbr\u003e •How to write emotive web copy that inspires action\u003cbr\u003e •How to navigate the world of influencers and social media\u003c\/p\u003e\n\u003cdiv class=\"book-contributors\"\u003e\n  \u003cp class=\"contributor-item\"\u003e\n    \u003cspan class=\"contributor-role\"\u003eAuthor\u003c\/span\u003e\n    \u003ca href=\"\/search?q=Author+Catherine+Black\" class=\"contributor-link\"\u003eCatherine Black\u003c\/a\u003e\n  \u003c\/p\u003e\n  \u003cp class=\"contributor-item\"\u003e\n    \u003cspan class=\"contributor-role\"\u003eAuthor\u003c\/span\u003e\n    \u003ca href=\"\/search?q=Author+Belinda+Mountain\" class=\"contributor-link\"\u003eBelinda Mountain\u003c\/a\u003e\n  \u003c\/p\u003e\n\u003c\/div\u003e","brand":"Catherine Black,Belinda Mountain","offers":[{"title":"Default Title","offer_id":47380755513507,"sku":"9780795710704","price":350.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0741\/7836\/3555\/files\/img_9780795710704_2a8b9639-4812-4c3c-8a2c-fcc231695a48.jpg?v=1776497483","url":"https:\/\/graffitibooks.co.za\/products\/9780795710704","provider":"Graffiti Books","version":"1.0","type":"link"}