{"product_id":"9781032422091","title":"Sport and the Media: Managing the Nexus","description":"\u003cp\u003eNow in a fully revised and updated third edition, Sport and the Media: Managing the Nexus combines in-depth analysis of the rapidly developing sport media industry with a clear and straightforward guide to practical sport media management skills. \n\nThe book explains how the media works, as well as the practical skills necessary to manage the communication process. It explores the commercial relationships that exist between media and sport organisations, as well as the shift towards in-house media production, and explains how to apply a range of tools and strategies to promote the message, brand and achievements of sport organisations. This updated edition includes three completely new chapters introducing the fundamentals of storytelling, the growing significance of social issues, and the diversity of job roles and careers in sport media. It also features expanded coverage of digital technologies and social media, as well as profiles of industry professionals. \n\nThis is an essential textbook for any degree level course on sport and the media, sport media management or sport communication, and invaluable reading for any sport media or sport management practitioner looking to improve their professional skills. \n\nAdditional resources include case diagnostics, tutorial plans, test bank, additional readings, and links to useful websites and videos.\u003c\/p\u003e\n\u003cdiv class=\"book-contributors\"\u003e\n  \u003cp class=\"contributor-item\"\u003e\n    \u003cspan class=\"contributor-role\"\u003eAuthor\u003c\/span\u003e\n    \u003ca href=\"\/search?q=Author+Merryn+Sherwood\" class=\"contributor-link\"\u003eMerryn Sherwood\u003c\/a\u003e\n  \u003c\/p\u003e\n  \u003cp class=\"contributor-item\"\u003e\n    \u003cspan class=\"contributor-role\"\u003eAuthor\u003c\/span\u003e\n    \u003ca href=\"\/search?q=Author+Anthony+Kerr\" class=\"contributor-link\"\u003eAnthony Kerr\u003c\/a\u003e\n  \u003c\/p\u003e\n  \u003cp class=\"contributor-item\"\u003e\n    \u003cspan class=\"contributor-role\"\u003eAuthor\u003c\/span\u003e\n    \u003ca href=\"\/search?q=Author+Ashleigh-Jane+Thompson\" class=\"contributor-link\"\u003eAshleigh-Jane Thompson\u003c\/a\u003e\n  \u003c\/p\u003e\n  \u003cp class=\"contributor-item\"\u003e\n    \u003cspan class=\"contributor-role\"\u003eAuthor\u003c\/span\u003e\n    \u003ca href=\"\/search?q=Author+Matthew+Nicholson\" class=\"contributor-link\"\u003eMatthew Nicholson\u003c\/a\u003e\n  \u003c\/p\u003e\n  \u003cp class=\"contributor-item\"\u003e\n    \u003cspan class=\"contributor-role\"\u003eAuthor\u003c\/span\u003e\n    \u003ca href=\"\/search?q=Author+WASM\" class=\"contributor-link\"\u003eWASM\u003c\/a\u003e\n  \u003c\/p\u003e\n\u003c\/div\u003e","brand":" Merryn Sherwood,Anthony Kerr,Ashleigh-Jane Thompson,Matthew Nicholson,WASM","offers":[{"title":"Default Title","offer_id":47395121004707,"sku":"9781032422091","price":1505.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0741\/7836\/3555\/files\/img_9781032422091_d367d9d5-84b0-491f-9aae-c02b0b286b2f.jpg?v=1776803677","url":"https:\/\/graffitibooks.co.za\/products\/9781032422091","provider":"Graffiti Books","version":"1.0","type":"link"}