{"product_id":"9781399617956","title":"The Ego Trip","description":"\u003cp\u003eA psychedelic guru, a magical toad and the dark side of the modern quest for transcendence. In 2012, physician Octavio Rettig claimed he had revived a forgotten indigenous ritual: smoking the secretions of the Sonoran Desert toad, which releases a potent psychedelic substance known as 'the God molecule'.\u003c\/p\u003e\n\u003cp\u003eThe experience promised ego death, communion with the divine and extraordinary relief for those suffering from PTSD, depression and drug addiction. As word spread, Octavio became the face of a global psychedelic movement, drawing seekers from around the world. Yet as his fame grew, so did troubling reports of extreme dosing, abusive behaviour and a disturbing cult-like following. what began as a spiritual revival evolved into something far more dangerous. In this gripping and deeply reported book, Kimon de Greef explores the promise and the peril of 'toad medicine'.\u003c\/p\u003e\n\u003cp\u003ePart true crime, part cult story, part investigative journalism, The Ego Trip chronicles the rise and fall of a self-made messianic figure while probing our relentless search for cosmic understanding.\u003c\/p\u003e\n\u003cdiv class=\"book-contributors\"\u003e\n\u003cp class=\"contributor-item\"\u003e\u003cspan class=\"contributor-role\"\u003eAuthor\u003c\/span\u003e \u003ca href=\"\/search?q=Author+Kimon+de+Greef\" class=\"contributor-link\"\u003eKimon de Greef\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Kimon de Greef","offers":[{"title":"Default Title","offer_id":47981850034339,"sku":"9781399617956","price":450.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0741\/7836\/3555\/files\/9781399617956.jpg?v=1786544321","url":"https:\/\/graffitibooks.co.za\/products\/9781399617956","provider":"Graffiti Books","version":"1.0","type":"link"}