{"product_id":"9781776090129","title":"Business to Business Marketing","description":"\u003cp\u003eThe way businesses buy from one another has changed profoundly in recent years. Markets have evolved, disruptive technologies have sprung up and buyers' expectations have changed.\u003cbr\u003e\u003cbr\u003eBut despite this, the fundamentals of business-to-business marketing have remained constant: today's corporate decision-makers still need to know who you are, what you do and why you matter to them.\u003cbr\u003e\u003cbr\u003eIn Business-to-Business Marketing, Mark Eardley and Charlie Stewart review the basic rules of B2B marketing. They offer guidance on how to:\u003cbr\u003e- motivate your markets to buy from you,\u003cbr\u003e- how to differentiate yourself from your competitors and\u003cbr\u003e- explain which tactics to use to reach your customers with the right messages at the right time.\u003cbr\u003e\u003cbr\u003eTheir step-by-step guide will help your marketing effort deliver three critical results -\u003cbr\u003e- increased sales,\u003cbr\u003e- rising market share and\u003cbr\u003e- rock-solid margins.\u003c\/p\u003e\n\u003cdiv class=\"book-contributors\"\u003e\n  \u003cp class=\"contributor-item\"\u003e\n    \u003cspan class=\"contributor-role\"\u003eAuthor\u003c\/span\u003e\n    \u003ca href=\"\/search?q=Author+Mark+Eardley\" class=\"contributor-link\"\u003eMark Eardley\u003c\/a\u003e\n  \u003c\/p\u003e\n  \u003cp class=\"contributor-item\"\u003e\n    \u003cspan class=\"contributor-role\"\u003eAuthor\u003c\/span\u003e\n    \u003ca href=\"\/search?q=Author+Charlie+Stewart\" class=\"contributor-link\"\u003eCharlie Stewart\u003c\/a\u003e\n  \u003c\/p\u003e\n\u003c\/div\u003e","brand":"Mark Eardley,Charlie Stewart","offers":[{"title":"Default Title","offer_id":47375575416995,"sku":"9781776090129","price":220.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0741\/7836\/3555\/files\/img_9781776090129_d85197ac-9a64-4904-886c-96e1f5b62d56.jpg?v=1776579743","url":"https:\/\/graffitibooks.co.za\/products\/9781776090129","provider":"Graffiti Books","version":"1.0","type":"link"}