{"product_id":"9781776443222","title":"The Brave Code","description":"\u003cp\u003eMusa Kalenga, technologist, marketer, brand communicator, entrepreneur, author of Ladders \u0026amp; Trampolines and Group CEO and shareholder of Brave Group, believes this is only possible using the springboard combination of creativity and technology.\u003cbr\u003eThe Brave Code explores Musa's journey with Brave Group to pioneer a shared value creative enterprise as a blueprint for other organisations in Africa.\u003cbr\u003eExploring tangible ways to benefit every member of its ecosystem, Brave Group upends traditional advertising models, challenges assumptions around equity, and pushes back at commonly accepted but outdated client and agency practices.\u003cbr\u003eSeeking to blaze a new trail and aiming to create a replicable model that has relevance beyond the advertising and marketing sector, Musa is spurred on by what is called a massive transformative purpose by Singularity University, and calls others to join him on the journey.\u003cbr\u003eWeaving together anecdotal examples and personal musings with a working theory of change, The Brave Code is an encouragement to the young entrepreneurs, professionals and trailblazers in Africa to play a critical part in unlocking the immense value that the continent has to offer.\u003c\/p\u003e\n\u003cdiv class=\"book-contributors\"\u003e\n  \u003cp class=\"contributor-item\"\u003e\n    \u003cspan class=\"contributor-role\"\u003eAuthor\u003c\/span\u003e\n    \u003ca href=\"\/search?q=Author+Musa+Kalenga\" class=\"contributor-link\"\u003eMusa Kalenga\u003c\/a\u003e\n  \u003c\/p\u003e\n\u003c\/div\u003e","brand":"Musa Kalenga","offers":[{"title":"Default Title","offer_id":47382857318563,"sku":"9781776443222","price":280.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0741\/7836\/3555\/files\/img_9781776443222_ce6b19ac-89b3-4aa5-9c35-0f37e514cfd2.jpg?v=1776584930","url":"https:\/\/graffitibooks.co.za\/products\/9781776443222","provider":"Graffiti Books","version":"1.0","type":"link"}