{"product_id":"9781784709372","title":"The Bookseller of Florence","description":"\u003cp\u003eThe Renaissance in Florence conjures images of beautiful frescoes and elegant buildings - the dazzling handiwork of the city's artists and architects. But equally important were geniuses of another kind: Florence's manuscript hunters, scribes, scholars and booksellers. At a time where all books were made by hand, these people helped imagine a new and enlightened world.\u003cbr\u003e\u003cbr\u003eAt the heart of this activity was a remarkable bookseller: Vespasiano da Bisticci. His books were works of art in their own right, copied by talented scribes and illuminated by the finest miniaturists. With a client list that included popes and royalty, Vespasiano became the 'king of the world's booksellers'. But by 1480 a new invention had appeared: the printed book, and Europe's most prolific merchant of knowledge faced a formidable new challenge.\u003c\/p\u003e\n\u003cdiv class=\"book-contributors\"\u003e\n  \u003cp class=\"contributor-item\"\u003e\n    \u003cspan class=\"contributor-role\"\u003eAuthor\u003c\/span\u003e\n    \u003ca href=\"\/search?q=Author+Dr+Ross+King\" class=\"contributor-link\"\u003eDr Ross King\u003c\/a\u003e\n  \u003c\/p\u003e\n\u003c\/div\u003e","brand":"Dr Ross King","offers":[{"title":"Default Title","offer_id":47379985793187,"sku":"9781784709372","price":345.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0741\/7836\/3555\/files\/img_9781784709372_48faa26f-82df-4d70-a0d3-6d6547b6c576.jpg?v=1776588715","url":"https:\/\/graffitibooks.co.za\/products\/9781784709372","provider":"Graffiti Books","version":"1.0","type":"link"}