{"product_id":"9781844135844","title":"Built to Last","description":"\u003cp\u003e'This is not a book about charismatic visionary leaders. It is not about visionary product concepts or visionary products or visionary market insights. Nor is it about just having a corporate vision. This is a book about something far more important, enduring, and substantial. This is a book about visionary companies.' Drawing upon a six-year research project at the Stanford University Graduate School of Business, Collins and Porras took eighteen truly exceptional and long-lasting companies and studied each company in direct comparison to one of its top competitors. They examined the companies from their very beginnings to the present day - as start-ups, as midsize companies and as large corporations. Throughout, the authors asked: 'What makes the truly exceptional companies different from other companies?' Filled with hundreds of specific examples and organized into a coherent framework of practical concepts that can be applied by managers and entrepreneurs at all levels, Built to Last provides a master blueprint for building organizations that will prosper long into the twenty-first century and beyond.\u003c\/p\u003e\n\u003cdiv class=\"book-contributors\"\u003e\n  \u003cp class=\"contributor-item\"\u003e\n    \u003cspan class=\"contributor-role\"\u003eAuthor\u003c\/span\u003e\n    \u003ca href=\"\/search?q=Author+James+C.+Collins\" class=\"contributor-link\"\u003eJames C. Collins\u003c\/a\u003e\n  \u003c\/p\u003e\n  \u003cp class=\"contributor-item\"\u003e\n    \u003cspan class=\"contributor-role\"\u003eAuthor\u003c\/span\u003e\n    \u003ca href=\"\/search?q=Author+Jerry+I.+Porras\" class=\"contributor-link\"\u003eJerry I. Porras\u003c\/a\u003e\n  \u003c\/p\u003e\n\u003c\/div\u003e","brand":"James C. Collins,Jerry I. Porras","offers":[{"title":"Default Title","offer_id":47378178474147,"sku":"9781844135844","price":690.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0741\/7836\/3555\/files\/img_9781844135844_72d1df7c-12b7-4906-8733-0f2a5aef46e3.jpg?v=1776601458","url":"https:\/\/graffitibooks.co.za\/products\/9781844135844","provider":"Graffiti Books","version":"1.0","type":"link"}