{"product_id":"9781869284596","title":"Fundamentals of Sales and Marketing","description":"\u003cp\u003eThe lifeblood of any business is sales and marketing. Selling and marketing skills are essential for a business to succeed. A person's ability to market a product or service assists in the development of entrepreneurial flair, a much-needed attribute for people either seeking employment or currently employed, in the southern African business environment. Fundamentals of sales and marketing - Discuss the development of sales and marketing skills in the southern African business environment; is unique as it presents the theory on both sales and marketing in one concise book; provides southern African examples and case studies; is written in simple, clear language which makes it easy to read access to business; management students and practitioners in the sales and marketing fields.\u003c\/p\u003e\n\u003cdiv class=\"book-contributors\"\u003e\n  \u003cp class=\"contributor-item\"\u003e\n    \u003cspan class=\"contributor-role\"\u003eAuthor\u003c\/span\u003e\n    \u003ca href=\"\/search?q=Author+Eugene+Engelbrecht\" class=\"contributor-link\"\u003eEugene Engelbrecht\u003c\/a\u003e\n  \u003c\/p\u003e\n\u003c\/div\u003e","brand":"Eugene Engelbrecht","offers":[{"title":"Default Title","offer_id":47377390436515,"sku":"9781869284596","price":580.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0741\/7836\/3555\/files\/img_9781869284596_d6abc489-4c21-4883-a078-82811d770525.jpg?v=1776608612","url":"https:\/\/graffitibooks.co.za\/products\/9781869284596","provider":"Graffiti Books","version":"1.0","type":"link"}