{"product_id":"9781869285692","title":"Marketing Research 2nd Edition","description":"\u003cp\u003eMarketing research is one of a series of books specially written for South African undergraduate marketing students. The other titles in the series deal with distribution management, product management, pricing and integrated marketing communications. The objective of the series is to place specific marketing topics in perspective. This title focuses on the essentials of marketing research, and does so in a comprehensive, practical and extremely accessible manner. Most readers of the text will be users of marketing research information. For this reason, the title introduces students to the basic aspects of marketing research.\u003c\/p\u003e\n\u003cdiv class=\"book-contributors\"\u003e\n  \u003cp class=\"contributor-item\"\u003e\n    \u003cspan class=\"contributor-role\"\u003eAuthor\u003c\/span\u003e\n    \u003ca href=\"\/search?q=Author+Charlene+Gerber-Nel\" class=\"contributor-link\"\u003eCharlene Gerber-Nel\u003c\/a\u003e\n  \u003c\/p\u003e\n  \u003cp class=\"contributor-item\"\u003e\n    \u003cspan class=\"contributor-role\"\u003eAuthor\u003c\/span\u003e\n    \u003ca href=\"\/search?q=Author+Theuns+Kotze;+Edited+by+Mike+Cant\" class=\"contributor-link\"\u003eTheuns Kotze; Edited by Mike Cant\u003c\/a\u003e\n  \u003c\/p\u003e\n\u003c\/div\u003e","brand":"Charlene Gerber-Nel,Theuns Kotze; Edited by Mike Cant","offers":[{"title":"Default Title","offer_id":47377410588835,"sku":"9781869285692","price":620.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0741\/7836\/3555\/files\/img_9781869285692_b6716a66-dfa0-4288-8faf-d29e4a1dddb8.jpg?v=1776608621","url":"https:\/\/graffitibooks.co.za\/products\/9781869285692","provider":"Graffiti Books","version":"1.0","type":"link"}