{"product_id":"9781869285708","title":"Pricing Management 2nd Edition","description":"\u003cp\u003ePricing management forms part of a series of books specially written for South African undergraduate marketing students. The other titles in the series deal with distribution management, product management, marketing research and integrated marketing communications. The objective of the series is to place specific marketing topics in perspective. Pricing decisions impact on other elements of the marketing mix in numerous ways. The price of a product, for example, influence customers' perception of the product and affect how the product is promoted. Pricing management concentrates on the essentials of pricing decisions in marketing management and does so in a comprehensive, practical and extremely accessible manner.\u003c\/p\u003e\n\u003cdiv class=\"book-contributors\"\u003e\n  \u003cp class=\"contributor-item\"\u003e\n    \u003cspan class=\"contributor-role\"\u003eAuthor\u003c\/span\u003e\n    \u003ca href=\"\/search?q=Author+Mike+Cant;+Contributions+by+Annekie+Brink\" class=\"contributor-link\"\u003eMike Cant; Contributions by Annekie Brink\u003c\/a\u003e\n  \u003c\/p\u003e\n  \u003cp class=\"contributor-item\"\u003e\n    \u003cspan class=\"contributor-role\"\u003eAuthor\u003c\/span\u003e\n    \u003ca href=\"\/search?q=Author+Ricardo+Machado\" class=\"contributor-link\"\u003eRicardo Machado\u003c\/a\u003e\n  \u003c\/p\u003e\n\u003c\/div\u003e","brand":"Mike Cant; Contributions by Annekie Brink,Ricardo Machado","offers":[{"title":"Default Title","offer_id":47377417830563,"sku":"9781869285708","price":520.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0741\/7836\/3555\/files\/img_9781869285708_d49d9fb5-85e0-4fb3-8f72-5e86c34f2547.jpg?v=1776608626","url":"https:\/\/graffitibooks.co.za\/products\/9781869285708","provider":"Graffiti Books","version":"1.0","type":"link"}