{"product_id":"9781869286101","title":"Introduction to Sales and Marketing Strategy","description":"\u003cp\u003eAn overview of the basic concepts of sales and marketing, focusing on the South African context. Attempts to make theory as accessible as possible by referring to everyday examples that can be found in supermarkets or the media.\u003c\/p\u003e\n\u003cdiv class=\"book-contributors\"\u003e\n  \u003cp class=\"contributor-item\"\u003e\n    \u003cspan class=\"contributor-role\"\u003eAuthor\u003c\/span\u003e\n    \u003ca href=\"\/search?q=Author+Eugene+Engelbrecht\" class=\"contributor-link\"\u003eEugene Engelbrecht\u003c\/a\u003e\n  \u003c\/p\u003e\n\u003c\/div\u003e","brand":"Eugene Engelbrecht","offers":[{"title":"Default Title","offer_id":47377406328995,"sku":"9781869286101","price":360.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0741\/7836\/3555\/files\/img_9781869286101_cddd7957-993c-478e-b5ec-38973304c64f.jpg?v=1776608657","url":"https:\/\/graffitibooks.co.za\/products\/9781869286101","provider":"Graffiti Books","version":"1.0","type":"link"}