{"product_id":"9781913068356","title":"Backable","description":"\u003cp\u003eNo one makes it alone. But there is a reason why some people can get investors or bosses to believe in them while others cannot. And that reason has little to do with experience, pedigree or a polished business plan. Backable people seem to have a hidden quality that inspires others to take action. We often chalk this up to natural talent or charisma, either you have 'it' or you don't. After getting rejected by every investor he pitched, Suneel Gupta had a burning question, could 'it' be learned? Drawing lessons from hundreds of the world's biggest thinkers, Suneel discovered how to pitch new ideas in a way that has raised millions of dollars, influenced large-scale change inside massive corporations, and even convinced his 8-year-old daughter to clean h\u003c\/p\u003e\n\u003cdiv class=\"book-contributors\"\u003e\n  \u003cp class=\"contributor-item\"\u003e\n    \u003cspan class=\"contributor-role\"\u003eAuthor\u003c\/span\u003e\n    \u003ca href=\"\/search?q=Author+Suneel+Gupta\" class=\"contributor-link\"\u003eSuneel Gupta\u003c\/a\u003e\n  \u003c\/p\u003e\n\u003c\/div\u003e","brand":"Suneel Gupta","offers":[{"title":"Default Title","offer_id":47379143065763,"sku":"9781913068356","price":415.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0741\/7836\/3555\/files\/img_9781913068356_df4ef02f-f209-426c-bc00-2ab142fcfc45.jpg?v=1776610214","url":"https:\/\/graffitibooks.co.za\/products\/9781913068356","provider":"Graffiti Books","version":"1.0","type":"link"}