Winning: The Ultimate Business How-To Book

The ultimate business how-to book from American business icon and former General Electric CEO Jack Welch, Winning explores the changing realities of the modern economy while identifying the timeless principles of doing business well.
Welch describes the book as a handbook for people “in the trenches” — those who make difficult decisions, lead teams, compete in challenging markets and deal with the consequences of success and failure alike. Drawing on decades of experience, he shares practical advice for everyone from young professionals starting their careers to seasoned executives running global companies.
Winning focuses on three critical areas: working within an organisation, competing effectively, and navigating the challenges of life and career. Throughout the book, Welch combines direct, practical insight with real-world lessons about leadership, management and success.
Written in collaboration with his wife, Suzy Welch, former editor of the Harvard Business Review, the book blends Welch’s business expertise with clear, accessible writing and thoughtful perspective.