Own your industry

The book is a guide to no fewer than fifty practical things you can do to position yourself as the guru, the thought-leader and the 'go-to name' in your industry.

Being perceived as an amateur is undesirable and unprofitable. But if you aspire to become widely revered as the thought leader in your sphere, you will need to learn how to frame issues in the media, how to communicate complex ideas through particular structures and the ways in which your fee structure may peg you as a beginner or a valued veteran.

Douglas Kruger, explains how to develop a title, become a face and a voice in the minds of key industry players, and use simple positioning
techniques to cut through the marketing clutter of your competitors.

Be The Go-To Person can change your pay-scale. It works for individuals and it works for brands.