The Challenge Culture

Nigel Travis has forty years of experience as a leader in large and successful organizations, as well as those facing existential crisis. In his ten years as CEO and Chairman of Dunkin' Brands, Travis fine-tuned his ideas about the challenge culture and perfected the practices required to build it. He argues that the best way for organisations to succeed in today's environment is to embrace challenge and encourage pushback, rather than reject them. Everyone - from the newest recruit to the senior leader - must be given the freedom to speak up and question the status quo, must learn how talk in a civil way about difficult issues, and should be encouraged to debate strategies and tactics - although always in the spirit of shared purpose.