Cape Flats to the JSE: Black Excellence and the Story of Brimstone

This book tells the extraordinary true story of how two visionary South Africans transformed a dream born in the Cape Flats into a powerhouse listed on the JSE. This isn't just another business book — it's a gripping testament to the power of determination, community, and economic transformation in post-apartheid South Africa.

Brimstone was founded in 1995 by an accountant, Mustaq Brey, and an insurance salesman, Fred Robertson, who did not want to leave their community behind. In that same year, they acquired a stake in Oceana, raising initial capital of R3 million from community shareholders in the Cape Flats.

Since listing in 1998, Brimstone has become the longest-listed Black company on the JSE. Over the years, the company has triumphed over financial crises, resisted hostile takeovers, recovered from poor investments, and continued to pull ahead.

This is an inspiring story of small beginnings, resilience, and a social conscience in business.