One Word

One Word reveals the transformative power of discovering and embedding your organisation's true purpose - captured in a single word.

In this thought-provoking and practical guide, based on the author's doctoral research and business experience growing South Africa's most successful advertising and communication group, Joe Public, you will uncover a clear framework for translating corporate purpose into a lived organisational culture.

Drawing on years of academic insight and decades of real-world application, this book bridges the gap between aspiration and action - showing leaders how to craft sustainable success rooted in meaning.

Whether you're a CEO, entrepreneur, or change-maker, One Word challenges you to go beyond mission statements and marketing slogans - to find the authentic essence that inspires people, drives performance, and builds enduring value.