Mass Media Towards the Millennium - The South African Handbook of Mass Communication 2nd Edition

This publication deals with all the basic elements and some of the major issues of mass communication pertaining to the new South Africa. This title gives the reader an overview of the South African mass communication scene. It describes the development of mass communication as it unfolded during the colonial and apartheid years. It then offers an analysis of the restructuring of mass media systems in the democratic decade of the 1990s and gives an assessment of expected trends in the millennium ahead.