South African Travel and Tourism Cases

The travel and tourism industry in South Africa has shown steady growth over the last decade, and many education institutions have therefore introduced new courses to prepare students for careers in the travel and tourism industry. This title includes: southern African cases to help students grasp issues around the management of travel and tourism businesses; focuses on a range of practical business issues including marketing, financial management, operational issues, and social and environmental considerations; demonstrating the application of key travel and tourism management principles; provides students with a 'behind-the scenes' perspective on what is required to manage a travel and tourism business.