The Traveller

Thebe Ikalafeng is a branding icon who set the agenda for the industry at the dawn of our democracy and continues to pioneer it to this day. As the founder of Brand Africa, the African continent is now a major focus in his life's mission. He is The Traveller, having touched soil on every African country. From Kimberley to the world, his mission is impact. This book is a combination of personal experiences and anecdotes, lessons in high-flying leadership and insights into corporate culture and ways of seeing and doing. Entertaining, fascinating and accessible, it offers glimpses into what it takes to propel big brands to new heights. A self-aware portrait for a very singular life journey.