Digital Transformation in Sports

Digital Transformation in Sports explores the key driving forces and emerging trends that are fueling the digital transformation of the sports industry. It presents a collection of chapters that delve into state-of-the-art research and real-world applications of sports analytics, providing a diverse perspective on its transformative impact across different sports sectors. It showcases how advanced technologies such as the Internet of Things (IoT), machine learning (ML), and artificial intelligence (AI) are revolutionizing player performance, strategic decision-making, fan engagement, and operational efficiency. For example, by utilizing sensors, wearable technologies, tracking devices, and 5G networks, IoT technologies can collect an unprecedented amount of data in real time and enable the near-instantaneous transmission of this data to the centralized platforms for analysis. Sophisticated analytics powered by AI and ML enable the extraction of actionable insights from this raw data, transforming it into valuable intelligence that drives better decision-making.