Sell It Like Serhant

Serhant was a jobless hand model when he entered real estate. He outlines exactly how he flipped the switch and grew to dominate one of the most competitive sales markets in the world. Using personal accounts and lessons from his biggest (and smallest) deals, he gives fresh insight on how to manage multiple balls, or goals, at once to increase profits and achieve ultimate success. A salesman should not live or die by one deal or client. The ultimate salesperson never closes a deal and wonders, 'What now?' because the next deal should already be happening. The Serhant principle is that it takes just as much time and energy to manage one deal as it does six.