Mobinomics

Mxit and Africa's Mobile Revolution

Three revolutions changed the face of South Africa, the economic powerhouse of the African continent, in 1994. The first was democracy; the second was the Internet. But the real signal of change was the arrival of an electronic device that would put undreamed-of power into the hands of the people: the cellular phone. In a country where less than 4 per cent of the population had access to a landline phone, mobile telephony opened the gateway to a brave new world of communication. This is the story of Mobinomics, a compelling and insightful journey into the new economy of mobile, and how it is connecting people and changing lives.